Dubai has always promoted itself as a destination for its sun, sand, surf and shopping. Now, it can add ‘spas’ to that list as yet another reason why Dubai is definitely a preferred global tourist destination! This age-old wellness treatment dating back to the times of ancient Rome is taking on a new meaning in Dubai with themed spas and designer spas such as the Georgio Armani designed Spa. Spa in Dubai is a rich market in the personal care sector.
Beauty Salon in Abu Dhabi trigger market growth:
An increasing number of youth populations are giving more emphasis on looking and feeling good. With the rise in number of professional in Abu Dhabi the market saw a great demand for spa and personal care products. Beauty salon in Abu Dhabi offer extensive beauty care coupled with massage therapy and spa treatments. Another reason is the growing tourism in the area.
The emphasis on beauty and grooming has taken a larger hold in Dubai in general. According to statistics and surveys people in Dubai are spending as much on beauty care as they spend on apartment rents. This survey also revealed that the beauty care industry is one of the major contributors in the economic growth of the region. The survey carried out on males and females indicated that on an average one person spends AED 245.3 a year on beauty care and this number is expected to rise by 13% by 2017. The industry is booming as the market for beauty salon in Dubai is expected to reach a USD 140million by 2015 thus contributing directly to the economy in a large number.
The market is dominated by global players who add value to the service. Many big global brands have set up space in Dubai since it’s one of the largest markets currently and expected to grow rapidly in the next 3 years. Market players target professionals as they are the major contributors for the success of this kind of sector growth. Industry for beauty salon in Dubai, consisting of hair products, fragrances, cosmetics and well-being products, is serving the retailers right as it is hardly affected by the economic cycle. In the US, this phenomenon is termed as the ‘lipstick effect’.
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